I just want to point out something before I begin. Watches, unlike cars and properties,
do not really appreciate in value in much the same way as they do. So, if you are
looking for a luxury watch that you can sell for a profit in the future, you have to be
prepared to do some research to know exactly which watches are most likely to
increase in price.
For instance, investing in a Patek Philippe Nautilus Reference 5711 right now is a good
investment since they currently sell for at least twice its original price. But again, not all
watches sell like that; there are some that will be sold at a much cheaper price than its
If anything, you buy a luxury watch because you really want to wear it. That is the
reason why these watches appreciate in value because it stands the test of time and
their craftsmanship really makes up for it.
This article will serve as an idiot’s guide to buying your first-ever luxury watch.
Go for Any Steel Rolex Watches
Rolex is one of the most reputable watchmaking companies out there and if you choose
any of their steel watches, you can never go wrong. You have the option of choosing
either the submariner, the GMT-Master II, the Rolex Explorer, and even the Rolex Air
The reason why its prices are going up because the company is not really
manufacturing a lot of units. In fact, it is that scarcity (and craftsmanship) that makes
these watches sell like hotcakes.
For instance, the limited edition Pepsi-Bezel GMT- Master II retails for around $9,250,
but if you look at the secondary market, it can easily go up to $20,000 or more.
Go for the Limited Edition
Although this is quite a broad, there are some important things that you need to
remember. There are some companies that would sell ‘limited edition’ pieces but find
out how many exact quantities they are going to sell to the market.
Ideally, if these limited edition pieces are sold a maximum of under 1000 units, then you
can buy that and that will appreciate over time. However, if they are going to sell more
than, say, 2000 units, that will no longer bode well as that is still considered ‘too many’
for watch collectors. The lower the quantity being sold, the better.
Settle for Vintage
Vintage watches are always going to be sold at a price premium, so you have to do your
own homework to find the best one out there. Although you can expect some usual
brands such as Breitling, Omega, Patek Philippe, and Rolex brands in the used market,
the ones that actually sell better are those that are less prominent.
If you are going to settle for vintage watches, it is important that you do your own
research. Find out some legitimate sellers and look out for some really nice watch
deals. Make sure that you look at the make and model of the watch and ensure that the
craftsmanship is there; no matter if the brand is prominent or not so much.